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@media(max-width:520px){body{font-size:16px}.wrap{width:calc(100% - 40px)}.header{padding:0 20px;height:77px}.logo{width:128px}.header .nav-cta{font-size:11px;white-space:nowrap}.hero{padding-top:32px}.eyebrow{font-size:10px;letter-spacing:.1em;margin-bottom:19px}h1{font-size:clamp(45px,11.5vw,62px);line-height:1.04;margin-bottom:22px}.lead{font-size:16px;line-height:1.75}.hero-actions{margin:26px 0;gap:18px}.button{min-height:54px;padding:14px 19px;font-size:13px}.text-link{font-size:12px}.hero-meta{gap:22px;padding-top:18px}.hero-meta span{font-size:11px}.hero-meta b{font-size:13px}.channel-strip strong{font-size:13px}.channel-strip>.wrap{gap:12px}.channel-strip span{font-size:9px}.channel-strip i{display:none}.section{padding-block:52px}h2{font-size:41px}.section-heading{gap:22px;margin-bottom:30px}.section-heading>p,.section-heading>div>p:last-child{font-size:15px}.benefit-grid{grid-template-columns:1fr;gap:25px}.benefit-grid article{display:grid;grid-template-columns:35px 1fr;gap:0 12px;padding-top:18px}.benefit-grid .index{grid-row:1/3;margin-top:5px}.benefit-grid h3{font-size:31px;margin-bottom:14px}.benefit-grid p{grid-column:2;font-size:15px;max-width:none;margin-bottom:0}.journey{grid-template-columns:1fr;text-align:center;gap:14px;margin-top:30px;padding:26px}.journey>b{transform:rotate(90deg);line-height:1}.journey span{font-size:10px;margin-bottom:4px}.journey strong{font-size:18px}.journey small{font-size:12px}.fine{font-size:11px}.evidence{padding-block:50px}.evidence-grid{grid-template-columns:1fr;gap:30px}.evidence h2{font-size:42px}.research-row strong{font-size:36px}.evidence .study-note{font-size:11px}.setup-price{font-size:32px}.scope-summary{padding:21px 18px;gap:17px 10px}.scope-number{display:block;font-size:46px}.scope-number span{display:block;font-size:11px;margin-top:7px;line-height:1.5}.accordions summary{font-size:15px;gap:14px;padding:20px 0}.accordions summary>span{font-size:10px}.accordions details>div{padding-left:28px;padding-right:0;font-size:14px}.scope-boundary{font-size:11px}.management .lead{font-size:32px}.management .lead span{font-size:12px}.budget-options label{padding:31px 16px 18px}.budget-options input{top:12px;right:12px;width:16px;height:16px}.budget-options legend{font-size:13px}.option-label{font-size:9px;letter-spacing:.01em;padding:0;margin-bottom:14px;min-height:26px;line-height:1.5}.budget-options strong{font-size:29px}.budget-options small{font-size:11px}.calculator{grid-template-columns:1fr}.cost-overview{padding:25px}.period-switch{max-width:320px}.period-switch button{font-size:13px}.cost-result>strong{font-size:59px}.cost-result>span{font-size:13px}.cost-bars>div:not(.cost-track){font-size:13px}.cost-side{border-left:0;border-top:1px solid var(--line);display:grid;grid-template-columns:145px 1fr;gap:20px;padding:25px 20px}.donut{width:145px;height:145px}.donut>div{width:113px;height:113px}.donut strong{font-size:32px}.donut span{font-size:10px}.three-month{text-align:left}.three-month>span{font-size:11px;display:block;line-height:1.5}.three-month strong{font-size:25px}.three-month small{font-size:10px;line-height:1.6}.comparison-grid{gap:20px 16px}.comparison h3{font-size:13px}.comparison p{font-size:11px}.comparison b{font-size:17px}.scenario-section{padding-block:52px}.scenario-label{padding:17px}.scenario-label strong{font-size:10px;letter-spacing:.04em}.scenario-label p{font-size:12px}.range-label{font-size:13px}.range-label output{font-size:20px}.scenario-results{padding:24px;gap:20px}.scenario-stat>span{font-size:11px}.scenario-stat>strong{font-size:45px}.scenario-costs strong{font-size:25px}.scenario-costs span{min-height:40px;font-size:11px}.timeline{gap:28px 23px}.timeline h3{font-size:27px}.timeline p{font-size:13px}.client-input{padding:22px}.client-input p{font-size:12px}.closing{padding:40px 22px;margin-bottom:35px}.closing h2{font-size:36px}.closing>p:not(.eyebrow){font-size:14px}.closing p br{display:none}.closing .closing-note{font-size:11px!important}.sources summary{font-size:12px}.sources p,.sources li{font-size:11px}.sources ul{padding-left:18px}footer{font-size:9px;gap:14px;padding-bottom:30px}footer span:last-child{width:100%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}@media print{.header{position:static}.header nav,.hero-actions,.closing .button{display:none}.wrap{width:100%}.section{padding:30px 0}.evidence,.management,.scenario-section{padding:30px 20px}.hero{padding:25px 0}.hero-visual{display:none}.hero{grid-template-columns:1fr}details>div{display:block!important}.calculator,.scenario-results{break-inside:avoid}footer{margin-top:30px}}

/* Revised editorial hero, comparative research and pilot guidance. */



.evidence-heading{display:grid;grid-template-columns:1.3fr 1fr;gap:80px;align-items:end;margin-bottom:42px}
.evidence-heading h2{margin-bottom:0}.evidence-heading p{max-width:480px;margin-bottom:0}.evidence-heading .eyebrow{margin-bottom:22px}
.lift-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}
.lift-card{display:flex;flex-direction:column;min-width:0;padding:28px;background:linear-gradient(145deg,#ffffff0a,#ffffff03);border:1px solid #ffffff22;border-radius:7px}
.lift-value{display:flex;align-items:center;gap:17px;margin-bottom:24px}
.lift-value strong{font-family:var(--sans);font-weight:500;font-size:76px;letter-spacing:-.08em;line-height:1;color:#fff;white-space:nowrap}
.lift-value strong span{font-size:.75em;color:#f8968d;margin-left:4px}.lift-value>span{font-size:12px;letter-spacing:.11em;color:#f9b3ab;line-height:1.5;max-width:55px}
.lift-card h3{font-family:var(--sans);font-size:21px;line-height:1.35;letter-spacing:-.025em;font-weight:500;min-height:57px;margin-bottom:14px}
.lift-card>p{font-size:14px;line-height:1.75;margin-bottom:25px}.lift-chart{margin-top:auto}
.lift-label{display:flex;justify-content:space-between;font-size:12px;color:#c7d2ce}.lift-label b{font-weight:500;color:#fff}
.lift-track{height:9px;background:#ffffff0a;border-radius:2px;margin:7px 0 17px;overflow:hidden}
.lift-track>span{display:block;height:100%;width:var(--bar)}.lift-track.baseline>span{background:#84938e}
.lift-track.exposed>span{background:linear-gradient(90deg,#be221a,#f58f82);transition:width 1.2s cubic-bezier(.2,.8,.2,1)}
.study-context{margin-top:27px;padding-top:23px;border-top:1px solid #ffffff22}.study-context>strong{font-size:15px;font-weight:500}
.evidence .study-context p{max-width:none;font-size:13px;margin:8px 0 0;line-height:1.75}.evidence .study-context .study-note{color:#b5c3be;font-size:12px;max-width:1050px}
.learning-panel{margin-top:48px;padding-top:38px;border-top:1px solid #cad4cf}
.learning-intro{display:grid;grid-template-columns:1fr 1fr;gap:0 70px;align-items:start}.learning-intro .eyebrow{grid-column:1/-1;margin-bottom:16px}.learning-intro h3{font-size:37px;margin-bottom:22px}.learning-intro>p:last-child{font-size:15px;line-height:1.85;color:var(--muted);margin:0}
.learning-stages{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px;margin:24px 0 28px}.learning-stages article{border-top:2px solid #c7d2cb;padding-top:18px}.learning-stages article:first-child{border-color:var(--red)}
.learning-stages span{font-size:11px;letter-spacing:.12em;color:var(--red);font-weight:600}.learning-stages h4{font-size:17px;line-height:1.5;font-weight:500;margin:10px 0}.learning-stages p{font-size:14px;line-height:1.8;color:var(--muted);margin:0}
.learning-recommendation{padding:23px 26px;border-left:3px solid var(--red);background:#fff}.learning-recommendation strong{font-weight:500;font-size:17px}.learning-recommendation p{font-size:14px;line-height:1.8;margin:7px 0 0;color:var(--muted)}
.learning-faq{margin-top:22px;border-block:1px solid var(--line)}.learning-faq summary{display:flex;justify-content:space-between;gap:20px;padding:20px 0;font-size:15px;font-weight:500}.learning-faq summary>span{color:var(--red);font-size:22px;line-height:1}.learning-faq[open] summary>span{transform:rotate(45deg)}.learning-faq>div{padding-bottom:6px;max-width:970px}.learning-faq p{font-size:14px;color:var(--muted);line-height:1.85}.learning-faq a{text-underline-offset:3px}
@media(max-width:1100px){.evidence-heading{gap:40px}.lift-card{padding:23px}.lift-value strong{font-size:66px}.lift-value{gap:12px}.lift-card h3{font-size:19px}}
@media(max-width:800px){.evidence-heading{grid-template-columns:1fr;gap:22px}.evidence-heading p{max-width:650px}.lift-grid{grid-template-columns:1fr;gap:18px}.lift-card{display:grid;grid-template-columns:135px 1fr;gap:0 25px;padding:26px}.lift-value{grid-row:1/3;flex-direction:column;align-items:flex-start;margin:0}.lift-value>span{max-width:none}.lift-card h3{min-height:0;font-size:21px;margin-bottom:8px}.lift-card>p{margin-bottom:18px}.lift-chart{grid-column:2}.learning-intro{grid-template-columns:1fr;gap:0}.learning-stages{gap:20px}.learning-intro h3{font-size:35px}}
@media(max-width:520px){.evidence-heading h2{font-size:40px}.lift-card{display:flex;padding:25px}.lift-value{flex-direction:row;align-items:center;gap:20px;margin-bottom:22px}.lift-value strong{font-size:78px}.lift-value>span{max-width:60px;font-size:13px}.lift-card h3{font-size:22px}.lift-card>p{font-size:14px}.lift-chart{margin-top:8px}.study-context>strong{font-size:14px}.learning-stages{grid-template-columns:1fr;gap:23px}.learning-panel{margin-top:35px;padding-top:30px}.learning-intro h3{font-size:33px}.learning-recommendation{padding:20px}.learning-faq summary{font-size:14px}}
@media(prefers-reduced-motion:reduce){.lift-track.exposed>span{transition:none}}

.replay-research{display:flex;align-items:center;gap:10px;margin-top:23px;padding:10px 17px;min-height:46px;border:1px solid #afc0b87a;border-radius:4px;background:#ffffff08;color:#fff;font-size:14px;transition:background .2s,border-color .2s}.replay-research:hover{background:#ffffff16;border-color:#dbe7e1}.replay-research>span{font-size:23px;line-height:1;transition:transform .35s}.replay-research:hover>span{transform:rotate(90deg)}.lift-card{transition:border-color .3s,box-shadow .3s}.lift-card:hover{border-color:#ffffff50;box-shadow:0 16px 38px #00000012}

/* Sharp, responsive native placement illustration. */
.placement-visual{margin:0;min-width:0;padding:0;position:relative;font-family:var(--sans)}
.platform-brand{display:flex;align-items:center;gap:10px;margin:0 0 18px;color:#555e6d;font-family:'Segoe UI',Arial,sans-serif;font-size:16px;line-height:1.25}
.platform-brand>svg{flex:none}.platform-brand strong{font-weight:400}.platform-brand small{margin-left:auto;font-size:9px;letter-spacing:.13em;color:#79818d}
.feed-window{border:1px solid #d6dbe2;border-radius:12px;background:#f1f3f6;overflow:hidden;box-shadow:0 25px 65px #23324822,0 3px 9px #23324808}
.feed-browser{height:34px;padding:0 15px;display:flex;align-items:center;justify-content:space-between;color:#858d99;background:#eaedf2;border-bottom:1px solid #dbe0e7;font-size:10px;letter-spacing:.04em}
.feed-browser>div{display:flex;gap:4px}.feed-browser i{width:5px;height:5px;border-radius:50%;background:#a6aebb}.feed-browser>span{padding-right:12px}
.msn-heading{display:flex;align-items:center;gap:16px;padding:13px 20px 10px;background:#fff;color:#293240}.msn-heading>span:nth-child(2){font-size:12px;color:#737e8f}.msn-heading>svg{margin-left:auto;width:17px}
.feed-topics{display:flex;gap:22px;padding:9px 20px 0;background:#fff;border-bottom:1px solid #e1e5eb;color:#697384;font-size:11px;line-height:1.6}
.feed-topics span{padding-bottom:9px}.feed-topics span:first-child{color:#a70713;border-bottom:2px solid #b80505}
.feed-stage{padding:16px}.sponsored-story{overflow:hidden;border-radius:8px;background:#fff;border:1px solid #dfe3e9;box-shadow:0 4px 12px #29344409}
.story-art{position:relative;overflow:hidden;background:#283346}.story-art>svg{display:block;width:100%;height:auto;aspect-ratio:560/270}.story-topic{position:absolute;top:15px;right:14px;background:#ffffff16;border:1px solid #ffffff30;border-radius:20px;padding:4px 9px;color:#dbe7f7;font-size:8px;letter-spacing:.055em}
.story-copy{padding:17px 20px}.story-publisher{display:flex;align-items:center;gap:7px;font-size:10px;line-height:1.5}.story-publisher strong{font-weight:600}.publisher-dot{height:7px;width:7px;border-radius:50%;background:var(--red)}.ad-label{margin-left:auto;font-size:9px;color:#757d89;border:1px solid #e1e4e9;border-radius:3px;padding:1px 5px}
.story-copy h3{font-family:var(--sans);font-weight:550;letter-spacing:-.035em;font-size:26px;line-height:1.14;margin:11px 0 9px;color:#293448}.story-copy>p{font-size:12px;line-height:1.7;color:#737e8f;margin:0 0 14px;max-width:330px}
.story-footer{display:flex;align-items:center;justify-content:space-between;gap:8px;border-top:1px solid #e7ebf1;padding-top:11px;font-size:10px;color:#7e8999}.story-footer>span:last-child{color:#a70713;font-weight:600}.story-footer b{font-weight:400;margin-left:5px;font-size:16px}
.feed-context{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:12px;opacity:.5}.feed-context>div{display:flex;align-items:center;gap:9px;padding:8px;background:#fff;border:1px solid #e1e5ed;border-radius:5px}.context-thumb{width:36px;height:29px;border-radius:3px;background:linear-gradient(145deg,#d2dae6 45%,#a3b7d0 45%,#bdccdf 75%);flex:none}.context-thumb.second{background:linear-gradient(35deg,#ccacb2 40%,#ead8dc 40%,#b6c5dc)}.feed-context>div>span:last-child{flex:1}.feed-context i{display:block;height:4px;background:#c4ccd9;margin:4px 0;border-radius:2px}.feed-context i:last-child{width:70%}
.placement-visual figcaption{padding:18px 2px 0}.placement-visual figcaption strong{font-weight:500;font-size:15px;display:block;margin-bottom:4px}.placement-visual figcaption>span{display:block;font-size:10px;line-height:1.65;color:#7a8290;max-width:430px}
.heart-trace{stroke-dasharray:550;stroke-dashoffset:550;animation:drawHeartTrace 2.3s ease-out .25s forwards}
@keyframes drawHeartTrace{to{stroke-dashoffset:0}}
@media(max-width:1100px){.platform-brand{font-size:14px}.platform-brand small{font-size:8px}.feed-stage{padding:12px}.story-copy{padding:15px}.story-copy h3{font-size:24px}.story-topic{font-size:7px;top:12px;right:10px}.feed-topics{gap:18px}}
@media(max-width:800px){.placement-visual{max-width:530px;margin:auto}.platform-brand{font-size:17px}.platform-brand small{font-size:10px}.story-copy{padding:20px}.story-copy h3{font-size:29px}.story-copy>p{font-size:14px}.story-publisher{font-size:12px}.ad-label{font-size:10px}.story-footer{font-size:12px}.feed-topics{font-size:12px}.story-topic{font-size:9px}}
@media(max-width:520px){.platform-brand{font-size:14px}.platform-brand small{font-size:8px}.platform-brand>svg{width:21px;height:21px}.story-copy{padding:16px}.story-copy h3{font-size:25px}.story-copy>p{font-size:12px}.story-publisher{font-size:10px}.ad-label{font-size:9px}.story-footer{font-size:10px}.story-topic{font-size:7px}.feed-topics{font-size:11px;gap:21px}.placement-visual figcaption strong{font-size:14px}}
@media(prefers-reduced-motion:reduce){.heart-trace{animation:none;stroke-dashoffset:0}}

.msn-heading{background:#fff;color:#293240;padding-block:15px}.msn-logo{display:block;width:112px;height:auto;flex:none}.msn-heading>span{color:#737e8f}.msn-heading>svg{color:#697384}@media(max-width:520px){.msn-logo{width:102px}.msn-heading{gap:14px}}

/* Google proposal extension and separate-platform budgeting. */
.google-section{padding:88px 0;background:linear-gradient(145deg,#f4f7fc,#fff 60%);border-block:1px solid #dce4f0;position:relative}
.google-section:before{content:'';height:4px;position:absolute;top:0;left:0;right:0;background:linear-gradient(90deg,#4285f4 0 25%,#ea4335 25% 50%,#fbbc05 50% 75%,#34a853 75%)}
.google-intro{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}.google-intro .eyebrow,.google-section .index{color:#23579d}.google-intro h2{font-size:clamp(48px,4.6vw,68px)}.google-intro h2 em{color:#23579d}.google-price{display:flex;gap:24px;align-items:center;border-top:1px solid #dce4f0;padding:23px 0 18px;margin-top:26px}.google-price>strong{font-size:42px;font-weight:500;letter-spacing:-.05em;color:#23579d;white-space:nowrap}.google-price>span{font-size:14px;line-height:1.6;color:#586a82}
.search-preview{padding:30px;background:#fff;border:1px solid #dce4f0;border-radius:12px;box-shadow:0 20px 60px #283d6812;min-width:0}.search-preview-top{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:28px}.search-preview-top strong{font-size:23px;letter-spacing:-.025em;color:#33445b}.search-preview-top>span{font-size:11px;letter-spacing:.12em;color:#66758b}.search-query{display:flex;justify-content:space-between;align-items:center;gap:18px;border:1px solid #dbe1e8;border-radius:28px;padding:14px 18px;color:#4b596c;box-shadow:0 2px 8px #283d6807;font-size:14px}.search-query svg{flex-shrink:0}.search-ad{padding:30px 2px 24px}.search-sponsored{font-size:13px;font-weight:650;display:block;color:#303945}.search-ad small{display:block;color:#566171;font-size:12px;margin:5px 0 14px}.search-ad h3{font-family:var(--sans);font-size:24px;line-height:1.35;letter-spacing:-.035em;color:#23579d;margin-bottom:12px}.search-ad p{font-size:15px;color:#5d6775;line-height:1.75}.search-assets{display:flex;flex-wrap:wrap;gap:7px 18px;color:#23579d;font-size:13px}.search-disclaimer{border-top:1px solid #e5e9ef;padding-top:18px;color:#6a7584;font-size:12px;margin:0;line-height:1.7}
.google-pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-top:55px}.google-pillars article{border-top:1px solid #cad7e9;padding-top:22px}.google-pillars article>span{font-size:11px;color:#23579d;letter-spacing:.1em}.google-pillars h3{font-size:31px;margin:20px 0 15px}.google-pillars p{font-size:15px;color:#657182;line-height:1.8;margin-bottom:0}.google-scope-heading{margin-top:75px}.google-section .scope-summary{background:#eaf0f9}.google-section .scope-number{border-color:#d2dcec}.google-section .scope-summary .eyebrow,.google-section .accordions summary>span,.google-section .accordions summary i{color:#23579d}.google-budget-note{margin-top:35px;padding:26px 30px;border-left:3px solid #4285f4;background:#eef3fb;border-radius:0 6px 6px 0}.google-budget-note>strong{font-size:18px;color:#294568}.google-budget-note p{font-size:14px;color:#586b83;margin:12px 0 0;line-height:1.85}.google-budget-note a{text-underline-offset:3px}.handover-note{margin:22px 0 0;font-size:15px;color:var(--muted);max-width:470px}
.platform-options{border:0;padding:0;margin:0 0 34px;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.platform-options legend{font-size:16px;margin-bottom:16px;font-weight:500}.platform-options label{border:1px solid var(--line);border-radius:6px;padding:21px;cursor:pointer;display:grid;grid-template-columns:20px 1fr;gap:2px 12px;align-items:center;transition:background .2s,box-shadow .2s}.platform-options input{width:18px;height:18px;accent-color:var(--red);margin:0;grid-row:1/3}.platform-options label>span{font-size:16px;font-weight:600}.platform-options small{font-size:13px;color:var(--muted)}.platform-options label:has(input:checked){border-color:var(--red);background:#fff5f3;box-shadow:0 0 0 1px var(--red)}.platform-options label:hover{box-shadow:0 5px 15px #2833320d}.platform-options label:has(input:focus-visible){outline:3px solid var(--red);outline-offset:4px}#googleBudget{margin-top:30px}#googleBudget .budget-options label:has(input:checked){background:#f0f5ff;border-color:#23579d;box-shadow:0 0 0 1px #23579d}#googleBudget input{accent-color:#23579d}#googleBudget .recommended .option-label{color:#23579d}.budget-options legend{font-size:16px;font-weight:500;color:var(--ink)}.google-bar{background:#4285f4}.zero-management{padding:8px 0 21px}.zero-management b{color:#465b55}.scenario-platform{display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin:0 0 30px}.scenario-platform label{font-size:14px;font-weight:500}.scenario-platform select{min-height:46px;padding:10px 35px 10px 14px;background:#fff;border:1px solid #d1c9c5;border-radius:4px;font:inherit;color:var(--ink);max-width:100%}.scenario-platform>span{font-size:14px;color:var(--muted)}.scenario-platform select:focus-visible{outline:3px solid var(--red);outline-offset:4px}.google-section .accordions details[open]{background:#ffffff80}.header nav{gap:22px}
@media(max-width:1000px){.google-intro{gap:35px}.search-preview{padding:25px}.google-price{gap:15px}.google-price>strong{font-size:36px}}
@media(max-width:800px){.google-section{padding:65px 0}.google-intro{grid-template-columns:1fr;gap:35px}.search-preview{max-width:590px;width:100%;margin:auto}.google-pillars{gap:24px}.google-pillars h3{font-size:27px}.google-scope-heading{margin-top:55px}.platform-options label{padding:18px 13px}.platform-options label>span{font-size:14px}.platform-options small{font-size:12px}}
@media(max-width:560px){.google-section{padding-block:50px}.google-intro h2{font-size:48px}.google-intro{gap:30px}.google-price>strong{font-size:38px}.google-price>span{font-size:13px}.search-preview{padding:22px 18px}.search-preview-top>span{font-size:10px;letter-spacing:.08em}.search-preview-top strong{font-size:22px}.search-ad h3{font-size:22px}.google-pillars{grid-template-columns:1fr;gap:27px;margin-top:35px}.google-pillars h3{font-size:31px;margin-top:12px}.google-budget-note{padding:23px 20px}.platform-options{grid-template-columns:1fr;gap:10px}.platform-options label{grid-template-columns:20px 1fr auto;padding:18px}.platform-options input{grid-row:auto}.platform-options label>span{font-size:14px}.platform-options small{font-size:12px}.scenario-platform{gap:10px}.scenario-platform label,.scenario-platform>span{width:100%}.scenario-platform select{width:100%}.google-section .accordions summary{font-size:16px}.google-section .scope-number span{font-size:11px}.header nav .nav-cta{font-size:11px}}
@media(prefers-reduced-motion:reduce){.platform-options label{transition:none}}

/* Simple two-phase investment plan. */
.included-badge{display:inline-flex;border:1px solid #cfdfd7;background:#fff;padding:8px 12px;border-radius:4px;color:#365947;font-size:12px;letter-spacing:.055em;font-weight:600;margin-top:10px}.combined-fee{font-size:16px;font-weight:600;max-width:370px;margin:10px 0 0;color:var(--ink)}.setup-price span{display:block;margin:12px 0 0;line-height:1.5}.simple-budget{display:grid;grid-template-columns:1fr 1.3fr;gap:36px;padding:30px;background:#f5f7fa;border:1px solid #dee4ec;border-radius:8px;align-items:center;margin-bottom:28px}.budget-intro h3{font-size:31px;margin:0 0 12px}.budget-intro p{font-size:14px;line-height:1.8;color:var(--muted);margin:0}.budget-inputs{display:grid;grid-template-columns:1fr 1fr;gap:20px}.budget-inputs label{display:block;font-size:15px;font-weight:600;margin-bottom:10px}.budget-inputs select{width:100%;font:inherit;font-size:16px;color:var(--ink);padding:14px 12px;min-height:52px;border:1px solid #cbd3dd;border-radius:5px;background:#fff;cursor:pointer}.budget-inputs select:focus-visible{outline:3px solid var(--red);outline-offset:3px}.budget-inputs small{display:block;font-size:12px;color:var(--muted);margin-top:8px}.phase-pricing{display:grid;grid-template-columns:1fr 1fr;gap:25px}.phase-card{border:1px solid #e1d6d2;border-radius:9px;padding:35px;background:linear-gradient(150deg,#fff9f7,#fff 55%);box-shadow:0 12px 38px #342b2808;min-width:0;display:flex;flex-direction:column}.phase-ongoing{background:linear-gradient(150deg,#f1f6fd,#fff 60%);border-color:#d4dfef}.phase-ongoing .eyebrow{color:#23579d}.phase-card .eyebrow{font-size:11px;letter-spacing:.09em;min-height:34px;margin-bottom:12px}.phase-card h3{font-size:40px;margin-bottom:15px}.phase-total{font-size:58px;letter-spacing:-.06em;font-weight:500;line-height:1.3;color:var(--red);font-variant-numeric:tabular-nums}.phase-ongoing .phase-total{color:#23579d}.phase-subtitle{font-size:14px;color:var(--muted);margin:7px 0 25px}.phase-card dl{margin:0 0 25px;flex:1}.phase-card dl>div{display:flex;justify-content:space-between;gap:20px;padding:15px 0;border-top:1px solid #e3e3e3;font-size:14px;line-height:1.65}.phase-card dt{max-width:310px}.phase-card dd{margin:0;white-space:nowrap;font-weight:600}.phase-ongoing .combined-line{color:#23579d;font-weight:600}.phase-note{font-size:14px;line-height:1.8;padding-top:20px;border-top:1px solid #ddd;margin:0;color:var(--muted)}.pricing-footnotes{margin-top:25px;max-width:1080px}.pricing-footnotes p{font-size:13px;line-height:1.9;color:var(--muted);margin-bottom:12px}.pricing-footnotes strong{color:var(--ink)}
@media(max-width:1000px){.simple-budget{grid-template-columns:1fr;gap:24px}.phase-card{padding:27px}.phase-card h3{font-size:34px}.phase-card dl>div{gap:14px}.phase-total{font-size:50px}}
@media(max-width:650px){.phase-pricing{grid-template-columns:1fr;gap:22px}.simple-budget{padding:24px}.budget-inputs{grid-template-columns:1fr;gap:22px}.phase-card{padding:26px 23px}.phase-card .eyebrow{min-height:0}.phase-card h3{font-size:35px}.phase-card dl>div{font-size:13px;gap:12px}.phase-total{font-size:54px}.phase-note{font-size:13px}.included-badge{font-size:11px}.combined-fee{font-size:15px}}